Advertising Dayton’s Trends 10/17/13

Today we begin a new series highlighting hidden gems trending in the Gem City. Our digital marketing team combs social media for stories that are floating under the radar or deserve a boost of local advertising. This week’s trends are: Clouds, Trails and War Horse! Get the scoop here then shoot us a tweet (@OhlmannGroup) with your take to the corresponding hashtag, and we’ll keep the story going.

stockvault-rippled-sky147461 1) Clouds

Last week, the Dayton region experienced three entire days without clouds! The last time our city enjoyed such a welcoming water-cycle was five years ago, when the omnipresent cloud cover broke after 2008’s Hurricane Ike. Of course the clouds are back now. Too much of a good thing might spoil us, but it was nice to see the Gem City sparkle for a few days in a row. Thanks to Connie Post, a “journalist music lover,” for getting the news out on this one. The original blurb was in the online edition of the Dayton Daily News.  #CloudsDYT

 trail marketing dayton2) Trails

Dayton has been named an official Trail Town by the North Country Trail Association. This designation celebrates the close relationship between our town, our trails and the fantastic volunteers who keep them so beautiful. Dayton is only the second city in Ohio to be named a Trail Town for hiking trails, which is a public relations victory for the city and cause for celebration in its own right. The City of Dayton, Five Rivers MetroParks and the Buckeye Trail association certainly think so. They’re holding an event to commemorate the occasion next Friday (Oct. 25th) at Deeds Point MetroPark. It’s open to the public — just like our wonderful trails! Thanks to Five Rivers MetroParks for advertising the event on Twitter. #TrailsDYT

marketing dayton war horse

3) War Horse

At this point, the upcoming presentation of War Horse at the Schuster Center shouldn’t be a surprise. The show itself has been well publicized; it premiers Oct. 22 and runs through the 27th. What you may not know (but will definitely want to know) is that the show’s star, Joey the life-sized horse puppet, will be interacting with real horses from the Miami Valley Search and Rescue Team at a free event outside the Schuster Center during lunch time (11:45-12:30PM) on the show’s opening day. That sentence got a bit long, so let me do the math to recap: Puppet horse + real horses = unstoppable cuteness. I know I will be on hand to check it out, shoot some video and generally soak up the awesomeness. Thanks to the Victoria Theater Association for cluing us in on this event. #WarHorseDYT

Check back next Thursday for another roundup advertising Dayton, Ohio’s important but under-reported trends!

Ian Bowman-Henderson

Ian Bowman-Henderson heads up content marketing for the Ohlmann Group. Ian's responsibilities include copywriting, SEO, social media management, public relations, and event planning

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