News

When Personalized Automation Goes Wrong

We see your automated direct messages on Twitter and sigh. We get those canned responses in Facebook messenger and roll our eyes. And we grimace when we get another “Congrats on your new position!” message from long-lost colleagues on LinkedIn. Why the annoyance with automation? Automation promised us all a faster, more personalized experience with brands, with our colleagues, with…

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We’re Honored! 2016 Mercury Awards

On May 17th, the American Advertising Federation – Dayton recognized the region’s top advertising professionals at the 2016 Mercury Awards. These awards recognize excellence in advertising sales and support. The tributes are particularly noteworthy because Mercury Award winners are nominated and selected by members. We’re proud to say that our staff here at The Ohlmann Group received twelve nominations and took home the…

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Ohlmann Group Honored with Humanitarian Award

We were honored to receive the 2015 Humanitarian of the Year Award from the United Way of the Greater Dayton Area. United Way Associate Vice President, Tracy Sibbing, presented the award at the annual Big Thanks event at Sinclair Ponitz Center on April 12th. This event was held in appreciation of all of those who contributed to the 2015 United Way campaign. The…

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Ohlmann Group Takes Home Gold for Website Design

AAF-Dayton hosted their annual Hermes Awards last Saturday, recognizing creative achievement in advertising. In total, our 2015 work was honored with 19 awards, including the Gold best-of-category for Online/Interactive web design for DataYard. We have an excellent design team, and digital marketing is no exception. When it comes to website design and digital marketing, our clients can trust that we…

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Marketing Resolutions Checkup: Are You Sticking to Your Strategy?

It’s been nearly two months now since we all came up with our New Year’s resolutions – both personally and professionally. But as we all know, life happens, and it’s easy to fall back into our old routines.  How well is your business sticking to its strategy? Here are some tips to get you back on track. “No” is not a…

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How to Level Up Your Content Strategy Without Breaking the Bank

When it comes to content marketing, more isn’t always better. More is often just… more. The production of regular content has become a key pillar in the search visibility strategy for every website. That means that if your website doesn’t have a blog you’re missing out on one of the vital ways to make it easier for your site to…

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It’s Not You, It’s Me: Developing a Brand Personality

Consumers determine who you are as a company based on the words and images you use to communicate about your company, your products, and what your products can do for people. That sounds simple, but it’s easy to overlook. Often, brands become so wound up in trying to figure out what they do as they create their messaging that they…

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3 Reasons Email Marketing Matters More Than Ever

Like most agencies, we here at The Ohlmann Group have mailing lists. Yes, even in the era of social media and increasing digital ad spend, we send emails and care packages to clients on occasion. Why? Because in a world of siloed media, it’s more important than ever to be able to reach customers directly. Building an integrated marketing campaign…

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5 Reasons Brands MUST Pay to Play with Facebook

More than one and a half billion people are now active on Facebook. Even if you factor in the 170 million or so fake accounts, that’s still roughly a seventh of the world’s population on a single social platform – more than you could reach in any other single medium. In fact, more people in the U.S. use Facebook every…

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No Twitter Love? Why Your Brand Struggles to Engage Followers

One of the most common refrains I hear from brands is this: “Social media doesn’t work for us.” What I generally find when I unpack that statement is that “doing social media” for these companies generally means treating social media as if it’s another push platform like a billboard or radio ad. Traditional media platforms will always have their place,…

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