In Five Years…

In five years…

  • much of what you do for a living will be obsolete.
  • several of the skills you have today will be far less valuable.
  • the things that presently differentiate your business will likely be commoditized.
  • technology will likely cut the market price of your products and services by more than half.
  • many of the communication channels you are currently using to reach your customers will not be effective.
  • your website will likely get more traffic from mobile devices and tablets than laptops and desktops.
  • many of the sites, devices, bands, shows, and things you consider to be cool today, will be taken for granted and labeled passe.
  • the relationships you have with your customers will matter more than ever.
  • you will have more and more data at your disposal.
  • you will wish that you spent more time investing in your future.
  • I may be proven wrong about all of the above.

The world will change significantly in the next 5 years.  During that time you could choose to remain the same, you could put off changing for five years and then engage in a revolution, or you could make small investments of time and energy in daily evolution.   Of course the last one sounds like the easiest option… until you look at your daily to-do list.  Evolution generally ranks low on the list of priorities – far behind billable work, daily emergencies, and checking your inbox, timeline, news feeds, and countless other items.  Realize that if you don’t make preparing for the future a priority today, you will be forced to do so down the road.   The more you put it off, the harder it becomes to accomplish.

Need help planning for the future?  Contact us.  We would love to help you create the future.

David E. Bowman

As Chief Mar­ket­ing Strate­gist for The Ohlmann Group, my job is to use my knowl­edge of busi­ness strat­egy, my pas­sion for cre­ative expres­sion, and my skills of com­mu­ni­ca­tion to help peo­ple achieve the remark­able. I believe that Mar­ket­ing is both art and sci­ence - using the uniquely human gifts of cre­ativ­ity and ana­lyt­i­cal think­ing to deliver some­thing of value to our world

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681