News

Front End Web Developer

Summary We’re looking for a Front End Web Developer to join our agency at The Ohlmann Group. You would be a key member of our digital strategy team responsible for working with our incredible clients to create and implement digital assets that help them achieve their business goals. In this role, you will both lead and support the creation of…

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First Friday Features Work of Executive Design Director Gary Hinsche

At the beginning of each month, downtown Dayton hosts a free First Friday event from 5 to 10 p.m. at multiple locations across the downtown area. Daytonites can walk, cycle, or drive to visit exhibits at galleries, mingle with street performers, enjoy live music and entertainment, and much more. This Friday, August 5th, offers up a special treat for those…

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Are Mailing Lists Making a Comeback? The Return of the E-Newsletter

Today, consumers’ attention is more fragmented than ever. Some don’t own televisions, but will spend hours on YouTube. Others get their news entirely from Facebook and Twitter. Still others are spending hours on Instagram and Snapchat and Tumblr sharing photos and essays and jokes with friends. If you want to reach these customers, you must be where they are, right?…

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When Personalized Automation Goes Wrong

We see your automated direct messages on Twitter and sigh. We get those canned responses in Facebook messenger and roll our eyes. And we grimace when we get another “Congrats on your new position!” message from long-lost colleagues on LinkedIn. Why the annoyance with automation? Automation promised us all a faster, more personalized experience with brands, with our colleagues, with…

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We’re Honored! 2016 Mercury Awards

On May 17th, the American Advertising Federation – Dayton recognized the region’s top advertising professionals at the 2016 Mercury Awards. These awards recognize excellence in advertising sales and support. The tributes are particularly noteworthy because Mercury Award winners are nominated and selected by members. We’re proud to say that our staff here at The Ohlmann Group received twelve nominations and took home the…

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Ohlmann Group Honored with Humanitarian Award

We were honored to receive the 2015 Humanitarian of the Year Award from the United Way of the Greater Dayton Area. United Way Associate Vice President, Tracy Sibbing, presented the award at the annual Big Thanks event at Sinclair Ponitz Center on April 12th. This event was held in appreciation of all of those who contributed to the 2015 United Way campaign. The…

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Ohlmann Group Takes Home Gold for Website Design

AAF-Dayton hosted their annual Hermes Awards last Saturday, recognizing creative achievement in advertising. In total, our 2015 work was honored with 19 awards, including the Gold best-of-category for Online/Interactive web design for DataYard. We have an excellent design team, and digital marketing is no exception. When it comes to website design and digital marketing, our clients can trust that we…

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Marketing Resolutions Checkup: Are You Sticking to Your Strategy?

It’s been nearly two months now since we all came up with our New Year’s resolutions – both personally and professionally. But as we all know, life happens, and it’s easy to fall back into our old routines.  How well is your business sticking to its strategy? Here are some tips to get you back on track. “No” is not a…

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How to Level Up Your Content Strategy Without Breaking the Bank

When it comes to content marketing, more isn’t always better. More is often just… more. The production of regular content has become a key pillar in the search visibility strategy for every website. That means that if your website doesn’t have a blog you’re missing out on one of the vital ways to make it easier for your site to…

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It’s Not You, It’s Me: Developing a Brand Personality

Consumers determine who you are as a company based on the words and images you use to communicate about your company, your products, and what your products can do for people. That sounds simple, but it’s easy to overlook. Often, brands become so wound up in trying to figure out what they do as they create their messaging that they…

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681