While there is no question that digital advertising is prevalent and popular, it’s important to keep print advertising in mind for your company’s media plan. Ads in print media are tangible. Your customer can feel the texture of the paper, leaf through a magazine or newspaper, and see the colors pop off the page. Unlike a digital audience, the print audience is less distracted. And, because of its permanence compared to the rotating nature of internet ads, several studies have show that print is often considered more credible than online material.
At The Ohlmann Group, we appreciate the beauty of a well-crafted newspaper or magazine advertisement. We relish thinking up just the right headline. And we truly enjoy thinking up ways in which we can make a connection to your customer via the printed page.