Strategy is the foundation of effective marketing. It’s where you decide what to do, for whom, and why. A great strategy should identify your brand’s goals and objectives and produce a plan that engages your audience in a way that achieves those aims. Most businesses caught in the day-to-day rigors of operation find little time to strategically plan their next steps. That’s why we do what we do.
At The Ohlmann Group, our approach to strategy encompasses competitive assessment, organizational alignment, industry benchmarking, gap analysis, value mapping, market trends and consumer research – classic marketing techniques that make your brand more effective. Senior Marketing Strategist David Bowman and Senior Vice President Lori Ohlmann will explore the fundamental elements of your business model, and deliver insightful plans to help you achieve your vision for success. In the end, we help you define what you want to accomplish and how you can make it happen.