You may already know that visual content is an important way to engage your target audience. A picture is worth a thousand words, after all. But have you considered using emojis to market your brand and reach your target audience on social media?
Love them or hate them, it seems that emojis are here to stay. As of 2015, 92% of online consumers use emojis regularly while texting or using social media. On Facebook, posts with emojis result in 57% more likes, 33% more comments, and 33% more shares than posts using text-only.
Emojis were first created in 1999 in Japan for mobile phone use. Emoji comes from the Japanese e (picture) + moji (character) and the images were inspired by comic books and designed to convey thoughts or emotions of the user. By 2011, Apple began adding the feature to its software update, and other devices soon followed suit.
Today, there are 2,666 emojis available, with at least 56 new emojis appearing this year. Emojis are a digital and cultural phenomenon, inspiring hundreds of products and even an emoji movie to be released later this month.
So, what does this mean for marketing? We have a few suggestions to help you get started.
Know the emojis your audience uses
When you choose to incorporate emojis into your marketing strategy, avoid coming across as an embarrassing parent trying to fit in with the “cool kids.” We tend to prefer and trust the people and brands that are similar to us, so start paying attention to how your target audience uses emojis. Much like hashtags, it’s easy to overdo emojis. Try to limit your emoji use to one or two per tweet or status to make your posts more engaging and eye-catching without distracting from your message.
Understand the right time and place to use emojis
It’s important to understand that not all situations are suitable for emojis. Emojis are usually most appropriate if you’re promoting a carefree or fun experience, product, or service. Take, for instance, Dominos Pizza, which allows customers to simply text or tweet a pizza emoji to place their order. On the other hand, businesses dealing with more serious subjects may want to avoid using emojis at the risk of appearing tone-deaf. One way to determine if emojis work for you is by studying split test data of two different social media posts to see if emojis increase the level of engagement.
Have fun with it!
The entire point of emojis is to convey feelings and sentiment without words. Use emojis to replace words and make your communication more concise and clever. On social media, emojis can help show your audience the more human side of your company. Try getting creative and using emojis to reply to users’ comments or add emphasis to your calls to action. Integrating emojis naturally into your social media strategy is a great way to grab your audience’s attention and communicate with them in a more relatable way.
Do you want to start using emojis and other new techniques to revamp your marketing or social media strategy? We can help! Leave a question in the comments or contact us—and be sure to follow us on Facebook, Twitter, and Instagram as we continue to #CreateTheFuture. Maybe you’ll see some emojis along the way!