Schooling Students About CTC
Miami Valley Career Technology Center (MVCTC) is positioned to influence economic development in five southwestern Ohio counties (Montgomery, Warren, Preble, Darke, and Miami) by preparing students for the 21st century workforce. Despite their unqualified success, they were struggling with the organization of these materials across all of the different programs to properly speak to each group and provide the appropriate information to the intended audience.
MVCTC needed a system of organization that was simple enough for anyone to get the information they needed quickly and easily. The school also wanted to build their brand awareness and make sure that design elements gelled across all platforms. The Ohlmann Group developed a new system of organizing that used a color scheme as a basis to help differentiate the different clusters within the school system to address these needs. The Ohlmann Group has created a Career Guide for Students, class catalogs, and designed program sheets and posters for events as well as monthly postcards on an ongoing basis.