If you’ve been around the proverbial social media block for awhile, you know that one of the biggest challenges to creating a vibrant social media presence is… creating the actual content that adds the value that kicks off the conversation.
Sure, you have a Facebook page, but when was the last time you updated it with something other than what you had for breakfast? Did you know that 60% of all new Twitter users stop posting content within the first 30 days?
So you’ve got a blog… but if you’ve got nothing to say, nobody’s going to be knocking around with an interest in connecting with you. Here are some tips for creating great (and fast… and easy!) content:
1) Create a content schedule. This might sound pretty basic, but you’d be surprised at how many people scramble to come up with content ideas at 4:45 p.m. on a Friday… Content schedules allow you to formulate topics and even a rough outline of some posts (or at least some relevant links) during your down time. That way, you’ve got a big list of resources to draw from at aforementioned 4:45 p.m. on a Friday.
2) Follow content creators, or at least content hounds, on Twitter. That means following people who are doing the kinds of original content creation you aspire to. Check out what they’re doing. What’s everybody talking about? Dig through their resources. Find a new angle. Blogging is journalism on speed. And it’s the speed factor that often results in more links and fewer interviews. That said, if you get a few minutes, try and create at least one original interview piece a month (or invite over a guest blogger), content that folks can’t get anywhere else. Put it on your content schedule and schedule around it just like any other workaday task.
3) Invest in a flipcam. They’re not that expensive and they give you the ability to create videos on the fly. Whether you’re out biking at the park or sitting down with an especially interesting client, friend, or colleague who’d love to be featured, a flipcam is a good thing to have handy when content comes to you. Mine doubles as a camera.
4) Get involved in your community. There’s always something to do out in the wider world. Take a minute to unplug from the constant topic rehashing of the Twitter/Facebook/Internetverse and hit the pavement. Go outside. Breathe fresh air. Lend a hand at a soup kitchen, or Habitat for Humanity, or the Humane Society, or a hundred other great causes they would love to put your sweet volunteering soul to work. There’s bound to be a story in it. And some great flipcam opportunities (just be sure to ask permission first).
5) When all else fails, there’s always The Brainstormer. What? Hey, that’s what the Internet is for!