Ad agency first commercial user of new computer

first computerAsk Walt Ohlmann “what’s new?” and he’s quick to reply “9830A”. No, that’s not a code, license number or new address. It’s the new Hewlett-Packard Model Desk-Top Computer system that’s managed to create a lot of excitement around the Penny/Ohlmann/Neiman, Inc., firm.

Penny/Ohlmann/Neiman has become the first commercial user of the innovative computer in this area, and Walt, executive vice president of the progressive agency, states “The computer gives the agency and the clients we serve an extra dimension of efficiency. The new system will handle invoicing, billing, payroll and computer letters. Additionally, the equipment has capabilities which we plan to utilize in the future.”

According to Jerry Reinker, Field Representative for Hewlett-Packard, the computer is small enough to fit on a desk top yet features all the sophistication of larger model stated, “the Hewelett-Packard Model 9830A Computer features a calculator unit, two exterior tape cassette units for programming information, plus an electric typewriter capable of printing 12 ½ characters per second. Each tape cassette unit holds 40,000 characters of information and the computer has a memory of 4,016 bit words. Information, such as monthly billing, is fed into the computer and is automatically calculated and transmitted to a statement via the electric typewriter. The calculator features a visual read-out which allows the operator to check data being entered. A regular keyboard is used to insert the data into the computer and the operator can correct one word or an entire line of data fed into the unit”.

Enthusiasm over the unique new computer system, which is able to function in both numerical and alpha computer languages, runs high around the agency. Not only management feels they’ve got a good thing going but so does the smiling office staff including computer operators… and it won’t take long for the clients to pick up on the advantages of computer efficiency.

Penny Ohlmann Neimann

The Ohlmann Group has a rich history that began in Dayton, Ohio in 1949, where the agency was founded as Penny and Penny by Bob Penny and his wife Jean. In 1964, Walter Ohlmann joined the firm. Ralph Neiman came on in 1969 and the firm became Penny/Ohlmann/Neiman. In 2011, P/O/N was renamed The Ohlmann Group to better reflect the agency's ongoing evolution and collaborative nature.

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681