News

Where do we go from here?

Over the past few weeks, the things we always did and the ways we always did them changed completely. Now, everything is different.  As much as we’d like things to return to “normal,” that version of the world doesn’t exist anymore. It’s not yet clear what’s out on the horizon, and because of that, it’s difficult to determine how to…

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Be Strong and Ask for Help

As a society, we have a healthy reverence for the virtue of self-reliance. We’re told that when life knocks you down, you dust yourself off and pick yourself up by the bootstraps. That’s great advice and there’s a lot wisdom in that sentiment. I love the challenge of figuring something out and solving a problem myself. It’s a great feeling.…

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Start with Empathy

Great marketing almost always starts with empathy. It’s one of the most valuable tools in the marketing toolkit, and in times of trouble, it’s the perfect go-to.

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Make A Difference With A Visual Framework

Visual Frameworks are a great way to gain marketing and business insights. I use a range of them in my work with clients in various creative and strategic marketing engagements. I love using them because they combine creativity with process to produce specific outcomes. Put another way; visual frameworks provide rules and constraints that focus attention and drive results. Another…

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Happy Birthday Walter Ohlmann

December 9th, 2016 would have marked the 88th Birthday of Walter Ohlmann, who passed away this past August.  During his more than 50 years here at The Ohlmann Group, Walter was typically the first person in the building in the morning. He could almost always be found quietly working away behind his office desk. Over decades, countless employees would inevitably…

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The Legacy Lives On

Today, we begin the monumental task of carrying on the legacy of Walter Ohlmann, who passed away last Friday and was laid to rest yesterday in his beloved hometown of Dayton, Ohio. The impact this man made on this world, this community, this business and every one of its employees can not be overstated. He was a giant – an…

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Better Together: TV & Social Media

Recent data from Nielsen shows that, in spite of rumors otherwise, we watch a lot of television every day. How much is a lot of television? On average about 5 hours of it as well as 34 more minutes of time shifted programming. TV is dead? Um… not quite. What’s helping to drive television’s continued popularity may surprise you –…

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Getting Engaged

Today’s PRSA Dayton’s monthly lunch meeting featured a panel discussion on the topic of Creating Writing that Engages an Audience.  The panel of experts included Val Beerbower, Jim Dillon, Norm Vallone, and Leigh Wilkins and was moderated by the always engaging Natasha Baker.  The discussion lasted just over 30 minutes, with panelists fielding questions from both the moderator and the…

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You’re The Best Around, Nothing’s Gonna Ever Keep You Down

Last Thursday evening The Ohlmann Group marketing team joined a small group of businesses from across the Dayton region to celebrate being named by the Dayton Business Journal as one of Dayton’s Best Places to Work for 2014.   The event featured a marching band, costumes, songs, cheers, fun, food, drink, and an auditorium filled with exceptionally talented and extremely…

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Brains, Stories, Reality and Marketing

The human brain is incredible. It has the ability to quickly process bits and pieces of information, draw conclusions, and make decisions about our ever changing world. Thousands of years ago, this skill served homo sapiens well in determining what we could and could not eat, and what was and was not interested in eating us. Today, we use these…

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