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Raining, Complaining, and Marketing

People love to complain.  Some enjoy complaining more than others, but everyone does it.  I guess it’s just part of the human experience to verbally express discontent.  Take a quick visit to Twitter or Facebook and it won’t take long for you to find someone you know who is upset, annoyed, or experiencing some sort of displeasure with life.  You’ll…

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Just Because You Like It…

A common mistake that business owners make relative to their marketing is assuming that their customers think and behave in the same way they do. Even worse is the belief that as a business owner, you can coax people into changing their behavior to fit your needs. It’s not to say you can’t create a business that attracts like minded…

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Cheap Gas, Clean Toilets, and Marketing

While on vacation, driving South through tropical storm Andrea on I-95 in Georgia last week, I saw billboards for everything from churches and attorneys to motorcycle dealers and pecan vendors.  However there were two billboards for rival gas stations that got my attention as a marketer. The first billboard was for a gas station called El Cheapo.  The name of…

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Inspiring Creative Thinking: Bill Pote

Bill Pote is the publisher of Dayton Most Metro, an online magazine connecting people with things to see, do and get involved with across the Dayton Region. Bill is also the President of ResConnex He is a community activist and a strong advocate for using collaboration and creativity as a catalyst for community change. Bill has an Associates Degree in…

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Inspiring Creative Thinking: Dan Pink

Dan Pink Dan Pink is the author of five books– including his latest book, To Sell is Human,  which offers a fresh look at the art and science of sales.  Dan has a BA from Northwestern University and a JD from Yale Law School.  Dan’s last real job was in the White House, where he served from 1995 to 1997 as chief…

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Should We Or Shouldn’t We?

Should we or shouldn’t we?  I hear a lot of questions that are built around this construct.  Things such as: Should we be on Facebook? Should we launch an email marketing campaign? Should we lower our prices? Should we run ads on television? Should we redesign our website? Should we host an event? The problem with these questions is that…

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Inspiring Creative Thinking: Sean Creighton

Sean Creighton Sean Creighton is a leading voice in the world of higher education and has been a strong advocate for using the transformative power of creativity to bring positive change to communities.  Sean is the Executive Director for the Southwestern Ohio Council for Higher Education and he also serves on the school board in Yellow Springs, Ohio where he…

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Inspiring Creative Thinking: Michael Rubin

Michael Rubin Michael Rubin is a Senior Marketing Manager for Allstate. He has well over a decade of experience in social media, word of mouth marketing, public relations, and online marketing.  His expertise is in helping companies tap into the positive power of energized customer advocates, evangelists, and influencers.  Michael has served as an advisory committee member for Institute of Social…

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Inspiring Creative Thinking: Bing Davis

Bing Davis Willis “Bing” Davis is a respected educator, a world renowned artist, an icon of creative thinking and one of Dayton’s brightest cultural gems.  Born in Greer, South Carolina, Davis grew up in Dayton, Ohio where he lives today.  Bing graduated from DePauw University in Greencastle, Indiana in 1959. He then went on to study at the Dayton Art Institute and later received his Masters…

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Make Your Marketing Personal

Every morning here at The Ohlmann Group, I drink my morning coffee from this cup.  It was made for me by my daughter as a gift.  The paint job is one of a kind.  To me it is perfect and priceless because it is personal.  It was made with love, and there’s not another cup like it on the planet.…

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