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7 Guerilla Marketing Lessons from Al Lautenslager

Al Lautenslager is the author of the best selling book Guerrilla Marketing in 30 Days. He helps people understand and use Guerrilla Marketing to grow their businesses. Yesterday, Al gave a great presentation at Sinclair Community College to the members of AAF Dayton and PRSA Dayton. In his presentation he shared a wide range of strategies, stories, tips, and tactics…

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A Great Day at The Ohlmann Group

I am thrilled to announce that Garry Day, former President of Sabatino Day, has joined The Ohlmann Group team as an Account Manager.  As the “new guy” here at The OG, Garry brings with him over 25 years of agency experience and a wealth of knowledge about marketing strategy, advertising, creative thinking, business development and client service.  Garry will play…

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Don’t Miss SummitUp 2013

One week from today, on October 15th, 2013, the SummitUp conference will take place at Sinclair Community College in Dayton, Ohio.  The all day event, now in its 5th year, is a collaborative effort between multiple organizations in the Dayton region such as AAF Dayton, New Media Dayton, Women in Business Networking, and PRSA Dayton.  Every year SummitUp features excellent…

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Raining, Complaining, and Marketing

People love to complain.  Some enjoy complaining more than others, but everyone does it.  I guess it’s just part of the human experience to verbally express discontent.  Take a quick visit to Twitter or Facebook and it won’t take long for you to find someone you know who is upset, annoyed, or experiencing some sort of displeasure with life.  You’ll…

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Just Because You Like It…

A common mistake that business owners make relative to their marketing is assuming that their customers think and behave in the same way they do. Even worse is the belief that as a business owner, you can coax people into changing their behavior to fit your needs. It’s not to say you can’t create a business that attracts like minded…

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Cheap Gas, Clean Toilets, and Marketing

While on vacation, driving South through tropical storm Andrea on I-95 in Georgia last week, I saw billboards for everything from churches and attorneys to motorcycle dealers and pecan vendors.  However there were two billboards for rival gas stations that got my attention as a marketer. The first billboard was for a gas station called El Cheapo.  The name of…

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Inspiring Creative Thinking: Bill Pote

Bill Pote is the publisher of Dayton Most Metro, an online magazine connecting people with things to see, do and get involved with across the Dayton Region. Bill is also the President of ResConnex He is a community activist and a strong advocate for using collaboration and creativity as a catalyst for community change. Bill has an Associates Degree in…

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Inspiring Creative Thinking: Dan Pink

Dan Pink Dan Pink is the author of five books– including his latest book, To Sell is Human,  which offers a fresh look at the art and science of sales.  Dan has a BA from Northwestern University and a JD from Yale Law School.  Dan’s last real job was in the White House, where he served from 1995 to 1997 as chief…

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Should We Or Shouldn’t We?

Should we or shouldn’t we?  I hear a lot of questions that are built around this construct.  Things such as: Should we be on Facebook? Should we launch an email marketing campaign? Should we lower our prices? Should we run ads on television? Should we redesign our website? Should we host an event? The problem with these questions is that…

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Inspiring Creative Thinking: Sean Creighton

Sean Creighton Sean Creighton is a leading voice in the world of higher education and has been a strong advocate for using the transformative power of creativity to bring positive change to communities.  Sean is the Executive Director for the Southwestern Ohio Council for Higher Education and he also serves on the school board in Yellow Springs, Ohio where he…

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