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The Price is Right

Think back to marketing 101 and the 4 P’s of marketing – product, price, place, and promotion.  While marketing has evolved to include many additional factors beyond these 4 basic categories, they still serve as valuable levers to consider using when trying to accomplish organizational marketing goals and objectives.  Of the four P’s the one that probably gets the least…

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The OG Weekender – 9.9.2011

Digital Awesomeness Carefully Curated For Your Enjoyment: With the weekend fast approaching, we at The Ohlmann Group would hate for you to sit around twiddling your thumbs with nothing to do.  Rest assured, we’re here to help.  We’ve spent the past week curating a plethora of digital awesomeness for you to enjoy.  So kick back, click away, read, listen, learn,…

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Stop Doing That

Do You Have A To-Do List?   It’s not uncommon for working professionals to try to stay organized and focused by keeping lengthy to-do lists.  Businesses frequently develop similar lists in the form of organizational goals and objectives.  While goals, objectives, and to-do lists are extremely important business tools, there is a less frequently used tool that can also be…

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Who Are You Trying To Please?

Who do you turn to for marketing insight? Did you answer Bill Cosby? Probably not. The name Bill Cosby likely conjures up memories of I Spy, Picture Pages, Fat Albert, New Coke & Jello Pudding Commercials, hilarious stand up comedy routines, and of course Dr. Cliff Huxtable – but marketing maven? While you might not rank Bill alongside Philip Kotler,…

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When It’s Time To Change…

While on vacation last week, my brother in law and I were out running around Charleston, South Carolina when we drove past a Sherwin Williams paint store.  As we passed the large sign in front of the store, he looked at the logo, gasped, and said to me “could there possibly be a more offensive corporate logo than one that…

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