News

“marketing is no longer about the products you make, but about the stories you tell” +seth godin

What would happen if a company would change the conversation to stop the soapbox preaching of features/benefits and start becoming a personal brand?  This happened at Dove.  They make soap.  Actually, they also make their competitors soap.  Their soap costs more.  For years they had spent millions of dollars to let the world know that their soap was superior in…

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A Different Take: Spaceman/TV Head Artwork

    This week’s photos were taken a couple of weeks ago on the underpass of Route 35 and Main Street in Downtown Dayton. The Spaceman/TV Head Artwork is gone now (probably taken down by City workers), so I’m glad I took pictures of it. – Senior Art Director Gary Haschart  

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Tropical Smoothie Caféʼs National Flip Flop Day!

Today, June 17th, Tropical Smoothie Café is celebrating the 5th anniversary of National Flip Flop Day! It all started back in 2007 as a celebration encouraging their customers to kick off summer, and their shoes, by wearing a pair of flip flops. As a simple thank you to their loyal customers, the first 500 people wearing flip flops at each…

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Art Director’s as evaluators

PON Art Director’s Gary Haschart and Andy Kittles volunteered to be evaluators at The 2011 Sinclair Community College Design Portfolio Show on Thursday, June 2. “It is a pleasure to sit with the students and hear their unbridled enthusiasm for the creative field as they explain their course projects. I enjoyed the opportunity to share a little of my professional…

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A Different Take: Hot Air Balloon

This week’s photo comes from David E. Bowman Chief Marketing Strategist, reminding us that the sun will shine again, and we will see blue skies someday soon – we hope. Enjoy!    

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Mercury Awards 2011

    DAYTON, OH (May 20, 2011) – The Greater Dayton Advertising Association announced the winners of its 2011 Mercury Awards, honoring advertising professionals in sales and support services, including ad specialists, educators, and vendors. Three members of strategic marketing firm Penny/Ohlmann/Neiman were selected as category winners this year. Linda Kahn, Senior Vice President of Media, won in the Best…

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A Different Take: PON at 2nd Street Market

Hope you all enjoyed the weather this afternoon as much as we did! PON took a lunch break at the 2nd Street Market.

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A Different Take: Woofers & Tweeters

Today’s photos come from Senior Art Director Gary Haschart, who has this to say about the pieces: “While I was playing with my daughter in her room last week, these images caught my eye. I had to laugh because the first thing I thought of was “Woofers and Tweeters”. Enjoy!”

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A Different Take: Memories Of Winter

This week’s photos come from Senior Art Director Gary Haschart, letting us remember fondly those days of snowfall and brisk, bright sunlight, as we sit now in the middle of a dreary forecast calling for rain, rain and… more rain.

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Going Up? Teaching the Elevator Speech

Earlier this week, as part of P/O/N’s ongoing “hour community” project, I had the pleasure of visiting Miami Valley Career Technology Center and  spent the morning working with a group of 40 student ambassadors.  My job was to teach them how to construct an elevator speech. The exercise focused on helping the students easily articulate why MVCTC is such a…

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