The Most Advanced Billboard Ever!

Making its way around the virality of nearly every social network lately, is this very cool billboard that IKEA put up in Stockholm.  The billboard has 3 different messages on the same panel, but it is lit by 3 different colored bulbs.  When the red bulbs are lit, it displays one message, when the blue bulbs are lit, it displays…

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How To Deal With Negative Comments Online

With the rapidly growing popularity and reference to social media and online review sites, I spend a lot of time talking to people about how to manage it all.  In a virtual world where it’s easy to be big and bad while hiding behind a keyboard, how should you deal with those people who air their grievances on your Facebook,…

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Google AdWords Qualified Individual

When I was picked up from the free agency waiver wire by The Ohlmann Group, I like to think they got an experienced strategic thinking member of the digital media team.  What they also inherited is a Google AdWords Qualified Individual in the areas of Search and Display.  I originally achieved this status back in 2009 (it was called “Google…

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I came for the popcorn, I’m staying for the work

Ask a kid what they want to be when they grow up and they’ll say astronaut or fireman, or whatever sounds neat to a 12-year-old.  When I was 12 I wanted to be in advertising.  So in that regard, you could say I’m living my childhood fantasy.  I didn’t take the route I thought I would, but I got here…

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