Coupon Popularity Increasing

In 1983, 142.9 billion cents-off coupons were distributed in the U.S., with the largest percentage (36.3 percent) appearing in Sunday newspaper free-standing inserts. A record 5.56 billion coupons were redeemed in 1983 according to a study by the A.C. Nielsen Co. This figure represents a 24 percent increase over 1982 redemptions and a 62 percent increase in the last four years. Consumer savings from the coupons totaled $1.69 billion, with an average savings per coupon of 30.5 cents.

(Friday Report, March 2, 1984)

Penny Ohlmann Neimann

The Ohlmann Group has a rich history that began in Dayton, Ohio in 1949, where the agency was founded as Penny and Penny by Bob Penny and his wife Jean. In 1964, Walter Ohlmann joined the firm. Ralph Neiman came on in 1969 and the firm became Penny/Ohlmann/Neiman. In 2011, P/O/N was renamed The Ohlmann Group to better reflect the agency's ongoing evolution and collaborative nature.

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681