The City of Dayton News periodically highlights a Dayton area business. This issue features a 33-year-old business in the Riverdale Business District which has just completed a major expansion and renovation. Penny-Ohlmann-Neiman, Inc, advertising firm, is located at 1605 N.Main St., (278-0681).
Walter Ohlmann, president of Penny-Ohlmann-Neiman, believes in the Riverdale Business District. The advertising agency’s just completed $800,000 expansion and renovation at their North Main Street location is evidence of his company’s commitment to improve a City neighborhood.
Rather than relocating to the suburbs, the three people who run the business, chairman Bob Penny, president Walter Ohlmann, and executive vice president, Ralph Neiman, decided to stay in Riverdale so they could remain close to downtown Dayton as well as the highways.
“A lot of credit for staying in our present location goes to John C. Smith Administrator for Commerce, “said Walter Ohlmann. “He helped us in many ways to make our stay in the City feasible. He was our “contact-man” with the City , and we’re indebted to him for his interest and guidance”.
Walter Ohlmann’s commitment to Dayton goes beyond making the decision to stay in the City. He has become active in the six-month-old Riverdale Business Association as its first president.
“We hope the businesses that improve their area, like White Allen, will give impetus to others to do same. I hope the Association can instill pride in this area.” he said.
Because of Walter’s personal involvement s a member of many social service agency boards, the advertising agency performs much free work for such organizations as the Dayton Hydroglobe, Juvenile court, Victory Theatre and Big Brothers/Big Sisters.
Bob Penny couldn’t think of doing work for free back in 1949 when he started the business. When the current president joined as a partner in ’64, Walter and Bob were the only employees. Their office furniture was one desk and two chairs in an office downtown in the 111W. Monument Building. Later they moved to Salem Avenue before settling in at their present location in 1969.
The agency has since grown to a staff of 36 who handle merchandising, marketing, public relations and advertising. The employees work at a fast pace on 50 ongoing accounts with a variety of overlapping deadlines. Most of the firm’s clients are in the Dayton area or in the southwestern in California and Florida.
Penny-Ohlmann-Neiman employs artists, copywriters, public relations, marketing and media specialists, producers, broadcast engineers and typesetters. The staff has won many awards for the company whose showcase in the lobby is filled with trophies.
Walter’s future plan is simply to keep growing.
“We’d like to double our present $10 million-plus business in five years. We just selected three new vice-presidents to better structure the firm for future growth.” he said.