The OG Weekender 7.21.17

Hello, weekend! We’re gearing up for another summer weekend spent with friends and family in the Gem City. That can only mean one thing: It’s time for your weekly roundup of Dayton events and activities, along with the latest trending topics in marketing, technology, and design. Here is comes, the latest OG Weekender: 

Check out the Ohio Challenge Hot Air Balloon Festival

Make the trek to Middletown this Friday and Saturday to witness the Ohio Challenge, an annual sanctioned hot air balloon competition. The entire festival also features carnival rides, a car show, hot air balloon rides, live music, food vendors, and a fireworks display.

Get your garlic on at the Dayton Garlic Fest

It’s time for the most fragrant festival in Dayton, the annual Garlic Fest! All weekend long, you can try your hand at a game of bocce ball, sample garlic-themed foods from local food trucks, or even participate in a raw garlic eating contest—if you dare. This festival also features live music and cooking demos from some of Dayton’s top culinary experts. Bring your breath mints for this one!

Big changes on the Google app

This week, Google’s app introduced a customizable news feed available for iOS and Android users. Appropriately dubbed “Feed,” this portion of the app combines your past Google searches and the most important news stories of the day to bring you a highly personalized news feed. Unlike social media sites like Twitter or Facebook, no one needs to know about your personal interests on the Google app. In fact, there are no “friends,” or content to “like.” Google simply presents you with content it thinks you’ll be interested in as well as the most important news stories. And if you don’t like what you see? Simply go to the settings and tell Google to show you less.

NBC gets casual with a Snapchat news show

NBC debuted a daily news show this week on Snapchat’s Discovery platform. The show, called “Stay Tuned,” is designed to appeal to Snapchat’s millennial audience. It’s is a more casual take on the day’s top news stories, with 3-minute episodes appearing twice daily. It’s also new move for NBC news, but since 75% of Snapchat users are 13 to 24 years old, it could be a smart way to reach a younger audience with not only news content, but advertising as well.

Have a great weekend, everyone!

Evelyn Ritzi

As Communications Specialist for the Ohlmann Group, Evelyn is responsible for all things public relations. From writing engaging content and press releases to organizing events, Evelyn works to foster and maintain positive relationships between clients and the public.

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