By: Walter Ohlmann, President
How times have changed. The world has changed. Our language has changed. When the agency was founded in ’49, Coke was a drink, grass was mowed, and pot was something you cooked in or sat on. In those days, bunnies were small rabbits, and Rabbits were not Volkswagens. Back then, time-sharing meant togetherness, a chip meant a piece of wood, hardware was hardware and software wasn’t a word. Pizza, frozen orange juice, instant coffee, artificial sweeteners, and McDonald’s were also unheard of.
And of course our world – the world of marketing, advertising and PR – has changed as well. Perhaps the greatest change occurred in art and media – as both donned a mantle of electronic sophistication that would have been beyond belief in 1949. The computer also spawned a new form of communication – the Internet. Whether used for advertising, PR or just in lieu of snail mail, the potential of this tool remains limited only by our imaginations.
Public relations has found new acceptance by more and more leaders of American business, who realize that “the word on the street” is too important to the health of a company to be left unmanaged and unchallenged. Today, there are new meanings for old words like “product recall.” Issues regarding product tampering or product design were seldom, if ever, raised 53 years ago.
As we surpass our half-century in business, we marvel at the continuing evolution required of any entity that plans to stay in business. In the old days, we would have called it “change.” Today, we call it “imagengineering.”
It’s good to be young again.