There continues to be a lot of talk about Foursquare as the Next Big Social Media Thing. With about a million users, it’s still nowhere near behemoth Facebook status (400M and counting…), but then, I remember when folks were saying that about Twitter. And Foursquare has that key early adopter audience going for it – the same folks who made all things Apple so cool.
As somebody who’s not particularly down with everybody knowing where I’m at 24/7, Foursquare doesn’t really appeal, but no matter how you feel about it, Foursquare is on the move.
This is by far the biggest company with the biggest reach to make use of the Foursquare platform to offer rewards and discounts to frequent visitors. In fact, what may finally lure over late adopters or naysayers like me may be the promise of gotta-have-it promotions from retailers that we just can’t get anywhere else. Foursquare has essentially taken customer rewards program to the next level. You’re not only rewarded for coming again and again… but for telling all your friends about it.
That’s some incredibly powerful – and powerfully cheap – advertising.
What do you think about Foursquare?