I came for the popcorn, I’m staying for the work

Ask a kid what they want to be when they grow up and they’ll say astronaut or fireman, or whatever sounds neat to a 12-year-old.  When I was 12 I wanted to be in advertising.  So in that regard, you could say I’m living my childhood fantasy.  I didn’t take the route I thought I would, but I got here nonetheless.  I went to school for advertising, got my degree and thought I was going to graduate and start making Super Bowl commercials for Pepsi….  Not so much.  Instead, it went like this; Graduate from college with a degree in Advertising, minor in Marketing and….. sell yellow page ads.  When I first started my career in advertising by selling yellow page ads over the phone to places like “Jimbo’s Hardware Store and Tanning Salon”, it was so far from the slick world that I thought advertising would be.  However, that start gave me the foundation for what advertising is truly about: Helping real businesses make real money.  The whole idea of big picture brand image and sentiment is cool, but without the end result of increased revenue and profitability it doesn’t matter.  Therefore, those humble beginnings allowed me to see the ground level of advertising and how it impacts real people’s lives.

Fast forward 10 years and as advertising has evolved, so have I.  Years ago, I became fascinated by the potential of digital media and dove all the way in to learning as much about it as I could.  When I was (and still am) learning digital, there was no textbook, no classes in school, and no single authority to give you the answers.  So I learned the way my dad taught me to, the hard way.  Take the benefit of others experience and know that you know nothing until you’ve done it for yourself.

So here I am, 3 days in at The Ohlmann Group and it is everything that I had hoped that it would be.  I am so excited to be part of a team that gets the cohesive nature of creative and media (all forms of media, at that.)  I’ve been involved in the digital world in some fashion for 10 years, and for the first time I feel like I am in place that embodies what everyone else around the industry is just talking about.  You walk around the building and the whole team is speaking the same language, it truly is a team in the true sense of the word, not just lip service.  I feel so welcome and so quickly entrenched in the many projects going on already and I wouldn’t have it any other way.  A person’s first week on the job used to be like the first week of school; Get to know where everything is, fill out some paperwork, find someone to tell you what to do next…. not here.  I’m already working on building, estimating, optimizing, creating, advising, etc.  To be here, where passion seethes from every committed individual, is a place I see myself for long time to come.

Thank you to Walter Ohlmann and the whole team here at The Ohlmann Group for taking me in and weaving me into the fabric of the agency (and for the popcorn).

Mike Blackney

I am the Digital Media Manager for The Ohlmann Group where I apply my passion for digital media to help our clients translate the possibilities into reality. With a 10 year history of digital media marketing, I enjoy the cohesion of the different forms of digital media. When we can apply analytical and creative thinking in balance, truly great things can happen.

Leave a Comment

The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681