By Helen Mumaw, Media Buyer
Pop ups. Pop unders. Banners. Skyscrapers. IMU’s. Impressions. Clicks. Click throughs. IP’s. URL’s. Google. Yahoo! How do you make your way through the jungle? Simple. Find a guide who already knows the terrain.
The long-standing philosophy at Penny/Ohlmann/Neiman is to explore all the advertising options and recommend what is best for each individual client.
The Internet is flashy and sexy but is not the be all and end all to every media campaign. It is another tool in the toolbox. A tool that P/O/N knows how and when to use, along with other tools such as radio, TV, newspaper, outdoor, direct mail, etc.
Internet advertising does not have to be intimidating. It operates on the tried and true advertising principle that the more people who have a need for your product or service see your ad; the more likely they are to take action. The “action” one looks for from web advertising is the all-powerful “click” that takes the viewer from one site to your site.
It is important to remember that the Internet is first and foremost an information tool. Web surfers are looking for information to help them make better buying decisions. P/O/N can help develop a website that will effectively deliver just the information they need.
Internet advertising can be a powerful e-commerce tool if you have the back-end operation to handle the business. P/O/N can also provide marketing advice on support materials that can help you maximize your brand with your online customers.