By: Evan Scott, Senior Account Manager
I know we’re supposed to embrace all of the latest in marketing terminology – buzz marketing, interactive-ROI-out-of-the-box-viral-load-channel-branding – but I can’t seem to get away from something my dad taught me: nothing replaces a handshake.
I’m sure there are some companies out there, with certain products, under certain conditions – when the easterly winds are just right, when El Niño fallout causes domesticated show hogs to circle counterclockwise before lying down to sleep – that find marketing success without solid relationship development.
But for most of us, we still rely on – and recommend – marketing activities where you actually get to meet people. Ask them what their names are. Find out if they need the products or services that you just happen to provide.
Whatever other marketing projects you undertake – whether it’s an e-mail campaign to enlist “channel partners” or next year’s “cutting edge something-or-other,” leave room in your day – and in your budget – to meet someone new, face to face. That person might just become your next best customer.