News

Motivation in Marketing

Motivation. It’s the reason why we do what we do. If you work in marketing, knowing the different types of motivation is essential to understanding how to motivate customers, clients, your team, and yourself. In many ways, marketers are motivators. Every day, we work to encourage others to do something. The most effective marketers understand their target audience and use…

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The OG Gives Back: Bethany Lutheran Village

Each month at The Ohlmann Group, we like to take a few hours to volunteer for not-for-profit organizations in the Dayton community. This December, we had the honor of volunteering with one of our own clients, local non-profit continuing care retirement community, Bethany Lutheran Village. Bethany Lutheran Village is a continuing care retirement community located in Dayton that offers multiple on-site…

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Winter Traditions at The Ohlmann Group

As Dayton transforms into a winter wonderland, The Ohlmann Group is preparing for a wonderful holiday season spent with family and friends. For this month’s photo challenge, we asked our team to share pictures of their favorite winter traditions. From homemade gingerbread houses to magical lights, here are our most cherished seasonal traditions. Season’s Greetings and Happy Holidays, everyone! “Magic…

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A Pattern of Creativity: Hidden Talents at The Ohlmann Group

Here at the Ohlmann Group, it’s no secret that our team is comprised of some highly skilled and creative people. However, beyond our work for our clients, many of our staff enjoy hobbies and passion projects that are uniquely their own. Today we’re highlighting a member of our team with a talent that’s sure to impress. Kim Gros is the…

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The OG Weekender: 12.15.17

Winter weather is officially here in the Gem City! Don’t worry, there are plenty of indoor activities happening around Dayton to ensure you stay warm all weekend long. We’ve got a list of events as well as the latest marketing and advertising news you need to know. To do in Dayton: Free Holiday Concert at the National Museum of the…

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The OG Weekender: 12.8.17

It’s another great weekend in the Gem City! We’re back with some of the latest events around town as well as the top news in marketing and advertising. Here’s a look at what’s happening: To do in Dayton: Check out the Wintergarden Wonderland Windows One of Dayton’s longest-running holiday traditions is the Rike’s department store holiday window displays. Whether you’re…

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New Hope Blossoms: Operation 1000 Cherry Tree Project Exceeds Goal

Back in 2012, we shared the story of the Operation 1000 Cherry Tree Project, a non-profit project envisioned by international banker, Alex Hara. After the 2011 Japanese earthquake and subsequent tsunami destroyed Alex’s native Japan, he was inspired by the relief effort led by the American military and funded in part by American citizens. To demonstrate his gratitude, Alex founded…

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The OG Weekender: 12.1.17

What’s new in Dayton this weekend? With the holidays approaching, there’s plenty to do in and around the city! We have the scoop, along with the latest in marketing and advertising news. Find out what’s happening in this week’s rundown: First Friday Downtown Dayton: Holiday Edition First Friday is here again and this month’s event is expected to be particularly…

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4 Ways to Overcome a Creative Block

Have you ever been stuck in a creative rut? Do you find yourself lacking the inspiration to write, design, solve a problem, or simply face your never-ending to-do list? Here are some productive – albeit counterintuitive – ways to overcome a creative block: Step away from the computer Staring at a blank word document can be incredibly formidable. If the…

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Standing Out in the Crowd: The POP! Process

As marketers, we use the power of our words every day to express creativity, communicate ideas, and spread our message. We already know that words are important. But how can we better harness the power of words to stand out in the crowd? I recently read Sam Horn’s book POP!: How to Create the Perfect Pitch, Title, and Tagline for…

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