News

GOING ON 36: Ponderings on P/O/N’s Anniversary

By Walter Ohlmann, President As of December 31st, we closed the books on our 35th year in operation. Most were great years; a couple only near-great. But all spiked with the excitement of developing creative solutions to marketing communication problems. We’re a mite larger than we were in 1949 when Bob and Jean Penny founded the agency as Penny &…

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The Importance of Not Taking Customers for Granted

From Boardroom Reports comes this reminder: Everytime I talk to customers, I discover a new why detergent makers put “an amazing new ingredient” in their products every year. One year it’s lemon-freshened, the next year they have added Borax, and consumers say, “At least they’re not taking me for granted. They’re trying.” Offer a new service, a new product, a…

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Tighter ad budgets, and computerization are making Ohio’s advertising agencies change their way of doing business

Originally Published in Ohio Business By Michael E. Moore More demanding clients, tighter ad budgets, and computerization are making Ohio’s advertising agencies change their way of doing business, wether they like it or not.   Slowly but surely, the words “advertising agency” seem to be disappearing from the ad business jargon. They’re being replaced by such terms as “marketing communications”…

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THEY CALL IT ADVERTISING

Originally published in the Advisor Magazine, December 1984, by Walter Ohlmann, President, Penny Ohlmann Neiman, Inc. The leading publication in our field is Advertising Age. The local organization for our industry is the Dayton Advertising Club. The most prestigious organization on the national level is the American Association of Advertising Agencies. And how often has a prospect called and said, “I…

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Public Relations: Personal Touch Newspaper Builds Image with Dealers

How does a family-owned company compete successfully against corporate giants? KK Motorcycle Supply does it by showing an active and personal interest in the entire industry, including dealers and cycle owners. One of the tools in their advertising-public relations game plan is a quarterly newspaper written with a personal “we believe in you” touch written by Dwight Mitchell of our…

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P/O/N Receives City Beautiful Award

Among the five winners of the City Beautiful awards for 1983 was Penny/Ohlmann/Neiman who was named winner for outstanding architecture in the small commercial building category. In a ceremony held under the dome of Arcade Square, City Commission Mark Henry presented a plaque signifying the agency’s selection to P/O/N President Walter Ohlmann. In his remarks, Commissioner Henry commended the agency…

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Coupon Popularity Increasing

In 1983, 142.9 billion cents-off coupons were distributed in the U.S., with the largest percentage (36.3 percent) appearing in Sunday newspaper free-standing inserts. A record 5.56 billion coupons were redeemed in 1983 according to a study by the A.C. Nielsen Co. This figure represents a 24 percent increase over 1982 redemptions and a 62 percent increase in the last four…

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Everything’s Changed Except the Name

“Everything in its place and a place for everything”…that’s the big difference between the old building and the new and expanded facility housing Penny/Ohlmann/Neiman. Doubling total floor space from approximately 6,000 square feet to 12,000 afforded the opportunity to re-group agency services for more effective workflow and to add facilities for more in-house capability. Architect Richard D. Levin of Levin…

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Once Upon A Time…

…there was this intrepid little newsletter dubbed Ponderings. For some years, it managed to emerge most every month, thudding very lightly onto the desks of clients, prospects, media friends, and some of our favorite creditors. Its mission was to keep pertinent folks informed of our trials and triumphs, problems and progress. To extol our marketing communication services. And to hold…

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The P/O/N Woodland Crew Captures 30 Seconds of Nature

It must have looked like the dream sequence of a Felini film to the Park Ranger on horseback. The vast woodland clearing, dappled with crisp October sun, spotted with groups of people raking leaves in the park – the misty tendrils of smoke rising, a strange circle of elevated white squares surrounding a cluster of Druid-like workers, methodically mounding leaves…

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