News

Everything’s Changed Except the Name

“Everything in its place and a place for everything”…that’s the big difference between the old building and the new and expanded facility housing Penny/Ohlmann/Neiman. Doubling total floor space from approximately 6,000 square feet to 12,000 afforded the opportunity to re-group agency services for more effective workflow and to add facilities for more in-house capability. Architect Richard D. Levin of Levin…

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Once Upon A Time…

…there was this intrepid little newsletter dubbed Ponderings. For some years, it managed to emerge most every month, thudding very lightly onto the desks of clients, prospects, media friends, and some of our favorite creditors. Its mission was to keep pertinent folks informed of our trials and triumphs, problems and progress. To extol our marketing communication services. And to hold…

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The P/O/N Woodland Crew Captures 30 Seconds of Nature

It must have looked like the dream sequence of a Felini film to the Park Ranger on horseback. The vast woodland clearing, dappled with crisp October sun, spotted with groups of people raking leaves in the park – the misty tendrils of smoke rising, a strange circle of elevated white squares surrounding a cluster of Druid-like workers, methodically mounding leaves…

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Agency announces appointments

Originally published in Business Briefs The Dayton-based marketing advertising and public relations agency of Penny-Ohlmann-Neiman Inc. has announced the appointment of three new vice presidents to help accommodate its continuing growth. Bruce D. Geiger, associated with the agency for seven years, has been promoted to vice president, Corporate. Geiger will direct the evaluation and adjustment of operating systems that affect…

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Dayton business, Penny-Olmann-Neiman believes in Dayton.

The City of Dayton News periodically highlights a Dayton area business. This issue features a 33-year-old business in the Riverdale Business District which has just completed a major expansion and renovation. Penny-Ohlmann-Neiman, Inc, advertising firm, is located at 1605 N.Main St., (278-0681). Walter Ohlmann, president of Penny-Ohlmann-Neiman, believes in the Riverdale Business District. The advertising agency’s just completed $800,000 expansion…

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Business to Business Advertising and The Recession

Last year we reported on the results of a comprehensive market research study conducted by the giant McGraw-Hill Publishing Company. The study covered a very large sample of American industrial companies. Companies that cut their advertising budget in the recession years of 1973 and 1974 and those that increased or maintained their advertising budgets in the same period. The study…

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Advertising agency expanding

Artist’s conception of expanded Penny Ohlmann & Neiman Inc. office on North Main Street. Advertising agency expanding   The Dayton advertising agency is renovating its existing 6,000-suare-foot building and adding another 6,000 square feet. Penny Ohlmann & Neiman also is tripling its parking space and landscaping its location at 1605 N. Main St. Construction work started six weeks ago and…

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“Sailing Ship Phenomenon”

Sailing-ship builders knew they had a problem when the first steamships were introduced. Initially, steamships were not as fast or reliable, so to sink the potential threat, conventional ship-builders quickly set about designing more efficient sailing ships. But steamships improved far beyond the best of the sailing ships, and the latter, were finally sunk. Ironically, this phenomenon often works to…

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What Is Advertising Supposed To Do?

Advertising has been around for a long, long time. If it isn’t the oldest profession, it was surely a must for success in the oldest. Fortunes are invested in advertising all over the world by advertisers and their agencies. By now, one might assume that both are in total agreement as to what the investment is supposed to accomplish. They…

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‘MARKETING WARFARE’

“Positioning” may have been the advertising buzzword of the 1970’s, but “marketing warfare” will be the term for the 1980’s, according to Al Ries, chairman of Trout & Ries, New York. In militaristic terms and by using the great wars of history as examples, Ries outlined how companies, once positioned, should then wage their marketing battles, according to an article…

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681