The OG Weekender: 9.15.17

Hello, weekend! It’s time once again for our weekly rundown, where we share the top local events in Dayton as well as interesting updates in design, technology, and marketing. Join us for another round of the OG Weekender:

Get creative at the Dayton ArtFest

The second annual ArtFest is this Sunday in Beavercreek, with a celebration of local artists, performers, and musicians. This free festival also features interactive art activities perfect for the whole family and some of Dayton’s most popular food trucks! Proceeds from purchased handmade goods will benefit experimental art programs in the Miami Valley by Infusion Art.

Check out classic cars at Dayton Concours d’Elegance at Carillon Park

You don’t want to miss this year’s Concours d’Elegance, which will feature the first generation Camaro and Firebird as well as the evolution of the British MG from 1924 through 1995. Along with 200 of the country’s finest antique and classic automobiles and motorcycles, there will also be a special exhibit, The Cars of Orville Wright, featuring the same car models owned by Wright.

Social media news: Pinterest now has over 200 million active monthly users

Pinterest launched in 2010 as a “catalog of ideas” enabling users to find and save images and categorize them on different boards. In 2014, Pinterest started generating its first revenue, charging advertisers for space on the app and site with visual-heavy ads called “Promoted Pins”. According to Evan Sharpe, co-founder of Pinterest, the platform has grown more than 40% since 2016, with over 50% of users residing outside of the U.S. According to Pinterest, advertisers receive an average of 20% more free clicks in the month after launching a Promoted Pin campaign.

Toyota knows your favorite emojis

To market the new 2018 Toyota Camry, Toyota has recently launched a new ad campaign called “Sensations.” In some of their ads, Toyota has placed emojis on the heads of the people driving the new 2018 Camry in an effort to represent the sensations of driving the car. Last year, Twitter introduced emoji targeting as a new way for companies to reach users based on the emojis they use. So, if you tend to use a certain emoji, you might expect to see a Toyota ad using that very same emoji. The emoji customization means that Toyota created 83 different videos with 13 storylines to match users’ online moods. The “Sensations” campaign will also include short videos, stills, and gifs on Facebook, Twitter, and Instagram.

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Evelyn Ritzi

As Communications Specialist for the Ohlmann Group, Evelyn is responsible for all things public relations. From writing engaging content and press releases to organizing events, Evelyn works to foster and maintain positive relationships between clients and the public.

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681