The OG Weekender: 8.11.17

It’s back to school season in the Miami Valley, but there’s still plenty to do before summer is officially over! We’ve compiled a list of the most anticipated Dayton events happening this weekend as well as some trending news in marketing, design, and advertising. Enjoy another edition of the OG Weekender!

Take your weekend to new heights at the 2017 Runway Fest

Looking for a fun, free activity this weekend? Come to the Runway Fest at the Dayton-Wright Brothers Airport to help celebrate our city’s history of aviation innovation. This free family friendly event features live music, food, inflatables, fireworks and of course, plenty of aircraft!

Celebrate German heritage at the 34th annual Germanfest at Riverscape

Founded in 1983, Dayton’s Germanfest Picnic is a three-day celebration of the Miami Valley’s rich German heritage. At this family event you can enjoy authentic German food and drink, games, crafts, activities, and music, all celebrating timeless German traditions.

Take a step back in time with Victoria Theatre’s Cool Films Series

What could be better on a summer night than enjoying a great classic film at the historic Victoria Theatre? The Victoria Theatre’s Cool Films Series continues through the end of this month with films like Cool Hand Luke, Royal Wedding, and McCabe & Mrs. Miller featured Friday to Sunday. As always, the theatre offers free popcorn and soda in the lobby before each Cool Films showing.

Love color? You have to see this pop-up color museum

The Color Factory is a two-story pop-up museum in San Francisco created by a group of artists and is designed to make visitors smile. The website says you can “lose yourself in 10,000 colored ribbons, sink into a giant yellow ball pit, and catch some rainbows.” Intrigued? Check out this mesmerizing video explaining the different exhibits. We’re inspired!

Pinterest rolls out video advertisements

This week, Pinterest joined the growing number of social media companies that now offer video advertisements. More specifically, Pinterest is taking a cue from Facebook and now allowing companies to advertise with autoplay videos, placing the ads within users’ search results and feeds on the popular social media site. Pinterest is a different platform from sites like Facebook or Twitter in that users go to Pinterest not for social interaction but for inspiration or guidance with DIY projects. This differentiation allows digital marketers to create highly targeted, relevant ads for audiences designed to capture the attention of Pinners.

Have a great weekend!

Evelyn Ritzi

As Communications Specialist for the Ohlmann Group, Evelyn is responsible for all things public relations. From writing engaging content and press releases to organizing events, Evelyn works to foster and maintain positive relationships between clients and the public.

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