…there was this intrepid little newsletter dubbed Ponderings. For some years, it managed to emerge most every month, thudding very lightly onto the desks of clients, prospects, media friends, and some of our favorite creditors.
Its mission was to keep pertinent folks informed of our trials and triumphs, problems and progress. To extol our marketing communication services. And to hold us favorably in mind of anyone requiring same.
The mission was accomplished in good measure. Ponderings played a role in some gratifying growth. Bigger clients, bigger billings, bigger staff, bigger facility. And considerably greater demands on management and staff time. So guess what we never got around to writing anymore! At least not on a very regular basis.
Lately, however, a realization has been reasserting itself. One of the great joys in this business is putting words on paper. At least for your part-time editor it is.
So, Ponderings is hereby resurrected on a regular quarterly basis in the interest of personal therapy. Longevity of this resurgence will be in ratio to extent of treatment required.