Google Places is a must for any business. Like most everything Google offers, the service is free. Places, formerly known as Google Local, offers businesses the option to post a listing of where they are located, what they do, links to other points of contact and more. The site gives companies the ability to track their performance in local google searches, gather consumer feedback, issue coupons, and even provide status updates to page visitors. When people search for something, Google Places listings are often at the top of the results, making it an important part of your marketing.
Now Google has taken it a step further by incorporating free QR Codes into the site. QR Codes are similar to bar codes in that they symbolize some form of data. What QR Codes do well is work with mobile devices to provide people with information on demand. Simply use your mobile devices camera to snap a picture of the QR Code, and then use an application like QuickMark to unlock the information contained on the code. No need ask for help, type in a url or do a search – just snap the code and get instant information.
These codes can take you to a company web site, a product site, or virtually anywhere else in the digital world all in an instant. Already big in Japan, QR Codes are beginning to make their presence known here in the USA.
Interested in learning how this works? Google Places will actually issue you a QR Code that will take people to your Google Place page. This is a fun and very easy way to learn more about the technology and add some enhanced functionality to your marketing.
The QR Code for Penny/Ohlmann/Neiman’s Google Place is shown above. Snap a picture of it and swing by our place, or just keep visiting us here.
What do you think of QR Codes? Is your business using this technology? How might this change the way you market your business?