ORIGINALLY PUBLISHED IN ENGLEWOOD INDEPENDENT:
Penny/Ohlmann/Neimann, Inc., Dayton’s largest marketing/advertising/public relations agency, was a triple winner in the 1989 Telly awards competition, an annual event that recognizes outstanding local and regional television commercials nationwide.
The agency won a silver statuette for a 30-second commercial depicting a girlfriend talking with her boyfriend on the telephone and opting to go to the Genessee Valley Sidewalk Sale in Odessa, Texas, rather than on a date with him, said Paul Lindamood, the agency’s producer/director. The commercial, produced for JMB Properties, Inc., Chicago, beat out others across the country in the Mall/Shopping category.
Two other commercials produced by Penny/Ohlmann/Neiman won gold statuettes in the competition. One was for the United Way on child abuse. The commercial showed a punching bag with a child’s face to graphically point out that child abuse is an act of violence. The other commercial was for the Dayton Performing Arts. It showed a cross-section of people picking up the beat to a variety of music.
“Winning a Telly award is a mark of achievement”, said Walter Ohlmann, president and chief executive officer for Penny/Ohlmann/Neiman. “The competition recognizes innovative ideas and excellent technical know-how. And that’s what Penny/Ohlmann/Neiman’s television production staff consistently strives for.” The agency has won 17 Telly awards in the past six years.
The competition began in 1980 to recognize advertising agencies, televisions stations, production houses, and freelance producers across the country for high-quality TV commercials that have not been broadcast on a national network, said Laureen Hess, manager of the Telly Award, headquartered in Cincinnati.
Commercials were judged on a 10-point scale. Exactly 3,200 entries were received, said Hess.