“As Director of Publicity and Public Relations for the agency, I believe that there’s more the to obtaining “free press” than just sending out monthly news stories and product/personnel releases. I consider myself in more of a “human relations” posture; keeping the lines of communication open between our clients and the electronic and print media, including the wire services.
Through the years, I have made it a point to get to know the various editors on a “first name” basis. I have found that the majority of them appreciate our transmittal of solid news stories and new product information as it develops, rather than an on-going onslaught of mediocre material.
We are staffed to handle any type of publicity of public relations program… from the distribution of product information to the trade press to press conferences… from getting exclusive feature stories to feeding the wire services.
Publicity and public relations are an important and vital aspect of the overall marketing strategy of any company. At Penny/Ohlmann/Neiman, it’s an important part of the business of creating more business for our clients.”
Dwight Mitchell, Director of Public Relations