One of the biggest benefits of social media is that it can radically enhance an organization’s ability to listen. Pick a topic and chances are that somewhere a group of people is engaged in an online conversation about it. With so much chatter out there, it can often be difficult to find relevant information. So how does one locate the important signal within all of the irrelevant noise? One great tool for gathering information from the web is social mention. This free site scans forums, videos, audio, blogs, microblogs, social networks, news outlets, and numerous other sources of digital content to deliver useful information. The site allows users to subscribe to rss feeds for search results, set up email alerts, create embeddable widgets, and even makes it possible to easily download results into excel – enabling further analysis.
In this short video, I offer a “nickel tour” of socialmention.com. I try to touch on the highlights, and provide you with a basic understanding of this very simple, powerful tool for listening and learning.
I hope you enjoy the video. What are some of your favorite tools for monitoring conversations on the social web? How might you use a tool like social mention to improve your organization?