The Importance of Not Taking Customers for Granted

From Boardroom Reports comes this reminder:

Everytime I talk to customers, I discover a new why detergent makers put “an amazing new ingredient” in their products every year. One year it’s lemon-freshened, the next year they have added Borax, and consumers say, “At least they’re not taking me for granted. They’re trying.”

Offer a new service, a new product, a new ingredient, a new point of view…as often as you can. As one woman said to a researcher recently, “It’s not the lemon-freshening that counts; it’s the attitude I like.”

Penny Ohlmann Neimann

Penny Ohlmann Neimann

The Ohlmann Group has a rich history that began in Dayton, Ohio in 1949, where the agency was founded as Penny and Penny by Bob Penny and his wife Jean. In 1964, Walter Ohlmann joined the firm. Ralph Neiman came on in 1969 and the firm became Penny/Ohlmann/Neiman. In 2011, P/O/N was renamed The Ohlmann Group to better reflect the agency's ongoing evolution and collaborative nature.

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