THE UNITED WAY: It brings out the best in all of us.

Change “best” to “most” and you’ve got an apt description of the job assigned to P/O/N as volunteer agency for the 1987 United Way Champaign. The goal of $18,200,000 was one million more than the amount raised in 1986. Add that raise to the uncertainties of economy and the possibility of an auto strike and our work was cut out for us.

Walter Ohlmann, chairman of the United Way Promotion committee headed an agency team comprised of public relations specialists, artists, copywriters, media experts, broadcast producers, and directors. The result was a complete advertising package consisting of 12 ads, 6 radio commercials and 3 television spots plus billboards. We also redesigned and created numerous collateral pieces and placed countless stories and features in newspapers and on electronic media. Nearly a thousand agency hours were devoted to the campaign, which achieved it goal on the target date; the first time in many years. We were happy to be a part of this all-important community fundraiser.

 

Penny Ohlmann Neimann

The Ohlmann Group has a rich history that began in Dayton, Ohio in 1949, where the agency was founded as Penny and Penny by Bob Penny and his wife Jean. In 1964, Walter Ohlmann joined the firm. Ralph Neiman came on in 1969 and the firm became Penny/Ohlmann/Neiman. In 2011, P/O/N was renamed The Ohlmann Group to better reflect the agency's ongoing evolution and collaborative nature.

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681