Who Are You Trying To Please?

Who do you turn to for marketing insight?

Did you answer Bill Cosby? Probably not.

The name Bill Cosby likely conjures up memories of I Spy, Picture Pages, Fat Albert, New Coke & Jello Pudding Commercials, hilarious stand up comedy routines, and of course Dr. Cliff Huxtable – but marketing maven?

While you might not rank Bill alongside Philip Kotler, David Ogilvy, Seth Godin, or David Meerman Scott, the following quote by Mr. Cosby is some of the best marketing advice you could get.

“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby

The advice is so simple, and sadly, so often overlooked.

One of the best ways to improve your marketing is to simply define who you are and who you’re trying to please. From there, you can strategically do things that make the important people happy and stop worrying about everything and everyone else.

Executed properly, you can use Cosby’s advice to build a focused, well defined brand and a loyal following of happy customers – both of which are keys to success. Better still, you’ll likely make yourself considerably happier in the process too.

He may have been wrong about New Coke, but heed Bill’s advice in this instance.

1. Find your unique value. 2. Find your unique audience & delight them. 3. Forget the rest.


David E. Bowman

As Chief Mar­ket­ing Strate­gist for The Ohlmann Group, my job is to use my knowl­edge of busi­ness strat­egy, my pas­sion for cre­ative expres­sion, and my skills of com­mu­ni­ca­tion to help peo­ple achieve the remark­able. I believe that Mar­ket­ing is both art and sci­ence - using the uniquely human gifts of cre­ativ­ity and ana­lyt­i­cal think­ing to deliver some­thing of value to our world

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