Celebrating a Legacy of Caring
CareSource is a great American success story. Founded by a visionary social worker and a small group of co-workers in 1989, it would grow in 25 years to become one of the largest managed care plan health providers in the United States, serving well over one million members. The 25 years between 1989 and 2014 were part of a colorful journey for both the CareSource employees and their home city of Dayton, Ohio.
The Ohlmann Group worked with CareSource to develop a special campaign that recognized the company’s 25-year journey, both through creative internal communications and some special outdoor advertising in the Dayton community. For the employees, we created invitations, flyers, and a special “pay it forward” promotion encouraging each employee to perform a random act of kindness. And, for the community, we created colorful street banners and a newspaper ad that recognized the occasion and thanked the city.