Brand Development

Rodriguez Financial Services

A Brand That’s Right on the Money

Rodriguez Financial Services is a small business dedicated to serving clients in all areas of financial planning, including wealth management, retirement income planning, life & health insurance, and long term care.  President Rafi Rodriguez asked The Ohlmann Group for our assistance in refreshing his brand and supporting collateral materials.

The company website urges clients to “ask Rafi” any kind of financial question, so we created a new brand mark built upon the trust and charisma of the company’s founder. The Ask Rafi brand mark incorporates both the question mark and the capital R of the Rodriguez name together with an exotic flair that hints at his proud Latin heritage. The same visual element was carried over into the company’s collateral materials and electronic presentations.

“I was looking for rebranding my business and The Ohlmann Group delivered a “Wow-Factor” logo for my new brand—very impressive!” 

Rafi Rodriguez

President, Rodriguez Financial Services

The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681