A Brand That’s Right on the Money
Rodriguez Financial Services is a small business dedicated to serving clients in all areas of financial planning, including wealth management, retirement income planning, life & health insurance, and long term care. President Rafi Rodriguez asked The Ohlmann Group for our assistance in refreshing his brand and supporting collateral materials.
The company website www.AskRafi.com urges clients to “ask Rafi” any kind of financial question, so we created a new brand mark built upon the trust and charisma of the company’s founder. The Ask Rafi brand mark incorporates both the question mark and the capital R of the Rodriguez name together with an exotic flair that hints at his proud Latin heritage. The same visual element was carried over into the company’s collateral materials and electronic presentations.
