High Flying Results
Hartzell Propeller doesn’t have a single customer base. They appeal to a variety of audiences. One audience manufactures airplanes. One audience is a group of owners who need their airplane serviced. One audience wants to buy a new propeller to upgrade their current prop. With the different audiences and the different groups within the company with their own unique message, Hartzell needed a consistent design template for their collateral marketing materials.
The Ohlmann Group created a group of compelling marketing brochures that helped standardize the presentation of their brand. The marketing pieces display nicely together at trade shows and sales displays. They closely follow a strong brand standard that clearly identifies them as Hartzell products. And they briefly and concisely present the Hartzell message to their audience of choice.