Hermes Awards Campaign


A Campaign with Class – and a Teacher

Every year, the Dayton chapter of the American Advertising Federation presents The Hermes Awards, a competition celebrating creative excellence in advertising.  In 2012, the organization needed a theme for their promotional materials that celebrated the organization’s 101 year heritage, while at the same time, provided some creative comic relief for what is often a fiercely competitive room full of advertisers. The campaign? Hermes 101.

Our campaign of email blasts and collateral incorporated – literally – old school imagery and tongue-in-cheek references to our quest for knowledge. AAF-Dayton’s good-natured Executive Director was transformed into a cartoonish sourpuss schoolmarm in a series of email blasts.  A lunchbox-inspired invitation followed, complete with variable graphics and pURL’s. And, for the event itself, we created a program that mimicked a vintage high school yearbook. The effort was recognized with the highest local honor, a gold ADDY from the American Advertising Federation.


AAF-Dayton Hermes Awards

“The Ohlmann Group created one of the most memorable Hermes Awards campaigns ever. They were very professional in their approach, but also fun and easy to work with.”

Sara McCatherine

Executive Director, AAF-Dayton

The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681