Engaging Members All The Way Up to the CEO
Because of our active lifestyles and the abundance of technology at our fingertips, the era of brick-and-mortar banking is giving way to a more virtual online experience. Bank customers appreciate the convenience of services like online bill-paying and online deposits, but are often tentative about embracing the new technologies. With that in mind, Wright-Patt Credit Union approached The Ohlmann Group about creating not just a campaign that promoted mobile banking, but also a social media outreach that encouraged credit union members to share their positive experiences.
We created the “On the Go” campaign featuring Wright-Patt Credit Union CEO Doug Felcher as its focal point. Doug, like any other WPCU member, could enjoy the convenience of mobile banking while in his back yard or on a motorcycle trip miles away. While Doug’s posters, newspaper ads, e-blasts, and digital display ads featured his words of endorsement, they also encouraged other members to share their own stories and photos of their experiences using mobile banking “on the go.” The end result was a Facebook contest which exceeded the clients expectations and a campaign that not only raised awareness of mobile banking, but gave it a distinctly human face.