As the global leader in aviation propeller manufacture and design, Hartzell Propeller is always receptive to creative partnerships that help display their brand in the most positive light. Most recently, they teamed with internationally-renowned Red Bull Air Races to not just provide all propellers for each competitor on the circuit, but also become the races’ Technical Sponsor.
The print ad that The Ohlmann Group created for the Red Bull Air Races program defines the Hartzell brand in few words and simple imagery. Hartzell employees, from the President to the shop worker, are fanatics about aviation. They’re encouraged to become pilots and live the pilot lifestyle. They don’t simply create propellers. Aviation is in the company’s DNA. This ad simply reflected that passion.