The Area Agency on Aging performs a vital role in the Greater Dayton region, matching seniors and their caregivers with the proper services to make their lives easier. Their challenge has always been sharing that message of strength and support with the general public. Knowing their key audiences were avid TV viewers, The Ohlmann Group recommended a robust television campaign that would promote the agency through the unscripted words of their caring staff members.
The select audio pulled from these conversations became the foundation for our new TV commercials. With the honest and real testimony from each employee as its story arc, we incorporated simple straight-line animation to tenderly augment the audio for visual support. The end result is an award-winning campaign of sparse, simple, and soft commercials – and a substantial outdoor campaign – that resonated deeply with their intended audience.
Like many of our clients, we measure our tenure with Area Agency on Aging in decades and not years. In addition to television advertising, they have also trusted The Ohlmann Group to create compelling out-of-home advertising, successful digital campaigns, and a series of award-winning Annual Reports.
