News

3 Reasons Email Marketing Matters More Than Ever

Like most agencies, we here at The Ohlmann Group have mailing lists. Yes, even in the era of social media and increasing digital ad spend, we send emails and care packages to clients on occasion. Why? Because in a world of siloed media, it’s more important than ever to be able to reach customers directly. Building an integrated marketing campaign…

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5 Reasons Brands MUST Pay to Play with Facebook

More than one and a half billion people are now active on Facebook. Even if you factor in the 170 million or so fake accounts, that’s still roughly a seventh of the world’s population on a single social platform – more than you could reach in any other single medium. In fact, more people in the U.S. use Facebook every…

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No Twitter Love? Why Your Brand Struggles to Engage Followers

One of the most common refrains I hear from brands is this: “Social media doesn’t work for us.” What I generally find when I unpack that statement is that “doing social media” for these companies generally means treating social media as if it’s another push platform like a billboard or radio ad. Traditional media platforms will always have their place,…

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Leadership Changes at The Ohlmann Group in 2016

We here at The Ohlmann Group are pleased to announce some leadership changes effective January 1st, 2016. Wishing a warm welcome to all of our new staff, and a hearty congratulations to our leadership team. Here’s to another 60+ years! ——- DAYTON (December 16, 2015) – Since its founding in 1949, The Ohlmann Group, Inc. has continuously evolved in response to…

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7 Things Star Wars Can Teach Brands About Storytelling

While you’re tucking into your popcorn at the theater this week to watch the latest iteration of the Star Wars franchise, consider what it is that Star Wars can teach brands about the enduring power of storytelling. What, you never thought to apply the storytelling principles of Star Wars to your marketing efforts? Read on, my friends. Archetypes can still do the…

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A Classic Thanksgiving

At The Ohlmann Group, we appreciate art. We appreciate advertising. And, most importantly, we appreciate you. So, this Thanksgiving, we pay special tribute to one of the most famous pieces of American art which would eventually became a legendary piece of advertising. We hope you enjoy the fascinating story behind Norman Rockwell’s Thanksgiving classic, Freedom from Want. Four Freedoms In…

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Mercury Rising: 8 Awards and 14 Nominations

Last night, the American Advertising Federation – Dayton (AAF-Dayton) recognized the region’s top advertising professionals at the 2015 Mercury Awards. We are proud to announce that Ohlmann Group employees received 14 nominations across nine categories and took home top honor in eight of them. The accolades are particularly significant because Mercury Award winners are nominated and selected by members of…

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Ohlmann Group Feels the Love at 2014 Hermes Awards

Last Saturday, Dayton’s top marketing and advertising talent assembled to celebrate their creative achievements at the 2014 AAF-Dayton Hermes Awards. Love was in the air during the Valentine’s Day themed awards banquet, and The Ohlmann Team was honored to see someone we love presented with the evening’s highest accolade. Our own Senior Vice President of Media Services, Linda Kahn, was…

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The Most Advanced Billboard Ever!

Making its way around the virality of nearly every social network lately, is this very cool billboard that IKEA put up in Stockholm.  The billboard has 3 different messages on the same panel, but it is lit by 3 different colored bulbs.  When the red bulbs are lit, it displays one message, when the blue bulbs are lit, it displays…

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Cindy Zwayer Looks Back on Two Decades of Marketing

Over the last 20 years, I’ve had the opportunity to work on some very unique, exciting projects. One of those projects involved purchasing turf sod from Southern California and having it delivered to our fulfillment house here in Dayton, Ohio in the dead of winter for a direct mail promotion. I also coordinated the purchase of golf balls from famous…

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