Designer Jason Hart took a field trip to the Dayton Art Institute and saw the Oceanic Art gallery. Here’s a sneak peek for your next trip to find some art and culture at DAI. Enjoy a Different Take!
This week’s ADT post is entitled: A Rustic Garden by designer Jason Hart. Enjoy the scenery!
Hello everyone. My name is Rob Walblay and I’ve recently started an internship position with The Ohlmann Group in my beloved hometown of Dayton, Ohio. I recently graduated from Wright State University receiving a bachelors degree in communication studies, complemented with a minor in marketing. Throughout the first week of interning I’ve had a chance to work with the incredibly talented and friendly staff here at The Ohlmann Group. Directly working under the creatively gifted Chief Marketing Strategist, David Bowman, I’ve already had the pleasure of meeting with and learning about several valued clients of The Ohlmann Group. I can’t express how much I have enjoyed going through the learning process so far of understanding what makes this incredible team so successful at what they do by maximizing each and everyone of their clients’ potential through communication skills and marketing strategy. I look forward to learning more about all aspects of the dynamic process of marketing through each one of this group’s gifted staff members.
Though May flowers is what the saying insists will happen, designer Gary Haschart got caught in a bit of a rainstorm at Hills and Dale’s Five Rivers Metro Parks last week. Luckily, an artist never forgets his camera and he captured the beauty of Ohio nature. Enjoy a different take!
We’re excited to welcome Jim Hausfeld to The Ohlmann Group as our new Creative Director.
In between meetings, learning the world of a MacBookPro and pondering how to decorate his office, he answered a few questions about where he’s been and where he’s looking to go with The Ohlmann Group.
What is your work background?
I’m coming off a 23-year stint as Creative Services Director for Clear Channel Dayton. I was hired for an interim position back in 1988 and just kept coming back. For most of that time, I also fronted my own freelance writing and production company, In-Haus Creative.
How did you get started in the communications field?
When I was 16, I started working at WCSM Radio in Celina, OH. I began by engineering the Sunday morning long-form religious shows, until finally working my way up to hosting radio bingo! Great people, great times. Then, it was on to Ohio University and my eventual first job at WTUE and WONE Radio. I was hired to replace their full-time Production Director who they moved to the morning show. His name was Christopher. His co-host was Kerrigan. You’re welcome, Dayton.
What made you decide to make the switch to agency life with the Ohlmann Group?
I really love radio and the people in radio, especially my friends at Clear Channel. But, as I started doing more freelance work, I collaborated with almost every agency in town. I really enjoyed flexing my creative muscles outside of one medium. This move to The Ohlmann Group was the “perfect storm” of opportunity, motivation, and sheer dumb luck. I’m having a blast!
What’s your take on the future of marketing?
I’m living it right here. Interactive, integrated, and agile.
How do you go about the creative process with a new project?
No matter what the project…no matter what the medium…it all starts with The Message. I enjoy meeting new clients and learning about this business or service that’s a passion of theirs. Everyone has a story. Everyone is special. And once I zero in on their message, everything else just falls into place.
What’s your favorite ad campaign in the last 10 years?
It’s been a mentally grueling first week and I’m not even sure where my car keys are right now, so I’ll just give you my favorite recent one. The Allstate Mayhem campaign is brilliant. I never tire of it.
What is your goal for the Ohlmann Group in 2012?
There has been such a genuine transformation here over the last few years. A real energy in the hallways. And, coming off such a successful 2011, I’m certain that we’re poised for continued growth in 2012. My goal is to not screw that up.
What do you enjoy doing in your free time?
I enjoy every second I share with my wife Lisa, my two kids Mitch and Katie, and Bob the blind bassett hound. Give me some music, a campfire, and the company of long-time friends, and I’m good.
You have a strong relationship with AAF — what benefits have you seen from that group of communicators?
Yeah, I’ve been involved with AAF-Dayton for years now and I think it’s my 10th year of chairing The Hermes Awards. To put in simply, I owe my career to them. Years ago, my friend Sara (McCatherine) coaxed me out of my studio to attend a meeting, and in the time since, I have met the absolute best people in the world. Advertising is sometimes portrayed as a ruthlessly competitive and brutal profession. My experience has been nothing of the sort. There’s a great camaraderie in the profession and AAF-Dayton is a terrific networking channel. I shudder to think that I’d still be in my padded room, had it not been for that first meeting.
What do you attribute your past success, with the numerous awards you have received, to?
Did I mention I’m the chairperson for the Hermes Awards?
This week’s A Different Take features a few photos from David Bowman and Gary Haschart. David shared a shot of the Giant electric X as well as a photo from an uninhabited beach on one of the barrier islands near Charleston, South Carolina. Gary’s photo is a shot from the Montgomery County fair. Hope you enjoy them.
A gorgeous, gray, rainy, first fall Friday here in Dayton. The leaves are just starting to hint that they will no longer be green, nor be attached to the trees. The air has the crisp feeling of autumn. This is a great weekend to get out and go for a hike, carve a pumpkin, hit one of the many local the apple orchards, or better yet, head down to the Dayton Art Institute for Oktoberfest and enjoy beverages, food, friends, celebration, and conversation. What can you talk about? Fear not. We have put together agreat collection of interesting articles, posts, and links to serve as conversational fodder for you on this fine fall weekend:
THE GREAT OUTDOOR - Check out this collection of remarkable billboards and outdoor ads put together by Sté Kerwer. The article features great designs and creative marketing pieces from all around the world. These are definitely conversation worthy pieces of advertising.
PANDORA REOPENS THE BOX – Popular music website Pandora announced this week that it was removing the 40 hour monthly listening limit attached to free accounts, and unveiled a slick new look. This is great news if you are short on Polka mp3′s and are looking to get down to some pre-party Roll Out The Barrel & Chicken Dance with your crew.
WILD, WACKY, WEIRD STUFF - Marketing Superhero Seth Godin has a new book out called We Are All Weird. The book is amazing and yet another must-read for marketing professionals in search of inspiration and wisdom. Not sold? Check out David Meerman Scott’s review of the book, which includes a discussion of Fat Tire (Dear New Belgium, Please come to Ohio! k thx bye)
FOCUS! – Focusing your attention on anything, let alone the right thing, can be challenging in today’s always on world. Learning where to focus your brainpower in order to solve a problem is an extremely valuable skill. Check out this article on Focus from Art Markman, PhD that appeared in The Harvard Business Review. The article discusses when it is appropriate to focus on details and when the big picture is the more important to pay attention to. Very helpful advice.
CH CH CH CH CHANGES – In the event that you slept through yesterday or just returned from a remote Amish village, Facebook made some big changes to their design and policies yesterday at F8. To see people complaining about it, simply log into facebook and check out your newsfeed – as happens everytime they update things. To see what the implications of these changes are to your business, check out this article from Fast Company.
BLOCKED! – Creative people sometimes encounter the dreaded Block to the creative process. This can be extremely frustrating, particular for those whose livelihood depends on developing creative ideas and concepts. Check out this free e-book from Mark McGuinness called 20 Creative Blocks and How to Break Through Them. The book is a quick read and filled with suggestions on how to get the creative juices flowing when you feel like the well hath run dry. As a bonus, check out Mark’s article What Daily Meditation Can Do for Your Creativity.
So, to recap we shared billboards, books, beer, business reviews, big changes, and breakthrough ideas to meditate on in between the fun you have planned for the first weekend of fall. Enjoy your weekend!
On behalf of everyone here at Penny/Ohlmann/Neiman I wanted to take a moment to wish you a Happy Labor Day. This holiday is dedicated to celebrating the hard work people do all year. We are fortunate in that we love the work we do and we love the people we do it for. Here at P/O/N, we are blessed to have wonderful clients, amazing vendors & partners, and a great community to call home. The work we enjoy so much – the same work that feeds our families, provides us with food & shelter, and pays the bills – would not be possible without the hard work that all of you do every day. This labor day, we offer our sincere thanks to you for giving us the opportunity to serve you with our skills, talents, and abilities. It is truly a labor of love.