Riverain Technologies is a leading provider of deep learning Artificial Intelligence imaging software that helps radiologists in the early detection of lung disease. While their products have been very highly regarded by the radiologists that utilize them, the company lacked the internal capacity to market them properly. They needed a strategic marketing plan to increase awareness, differentiate the company, grow mindshare, and drive significantly more revenue. And then, they would need a refreshed brand identity to help create a longer lasting impression.