Tailwind Technologies, Inc. oversees a diverse and growing portfolio of brands within the aviation industry, including its flagship company, Hartzell Propeller. Although each company operates independently, a lack of alignment and coordination between the brands created marketing inefficiencies and inhibited growth. Moreover, the individual companies weren’t fully leveraging the value of their association with Hartzell’s legacy and reputation in the aviation industry.
The Tailwind team partnered with The Ohlmann Group to create a strategic marketing roadmap and a new, consistent brand architecture to realize greater marketing efficiencies, build a more substantial market presence, and position each of the companies in the portfolio for success.
