Henny Penny is a world leader in foodservice equipment, serving the largest names in the quick service restaurant business. The company carries an impressive global footprint and innovative product line, but more important to the company’s success is its focus on quality, culture, dependability, and unrivaled customer service.
Henny Penny asked Ohlmann Group to design a modern new website that allowed for dynamic content based on visitor demographics, was simple to maintain, and was flexible enough to meet their future online needs.
The creative team at Ohlmann Group knew the updated website needed to shout to the world that the Henny Penny of today does so much more than sell kitchen equipment. The modern Henny Penny provides robust and pioneering culinary solutions.
The final site tells that story, but is also centered on good UX Design. It provides intuitive navigation, improved search functionality, and swift access to resources so global users can more easily interact with Henny Penny’s offerings and foodservice expertise. With clearer conversion points throughout the site and an added emphasis on content such as blogs, news, and case studies, the new site better nurtures leads and conversions.
The resulting Henny Penny online presence is now a perfectly seasoned extension of this dynamic, well-respected brand.
