Introvert. Extrovert. Easy-going. Sarcastic. Serious. Silly. Personality types are widely available to define a person, but what about your brand?
I like to think that The Ohlmann Group has a multi-faceted personality type (not to be confused with multiple personality). We are serious when it comes to our work for clients, goofy when sending out holiday cards, and perhaps a bit over-the-top when it comes to community service . The hope of any company is that the public realizes this personality and that it will match up with and/or benefit their own company to work with this personality type.
Yesterday, I oversaw an e-mail blast for a great client of ours, INSIGNIA, a locally owned sign company. Their brand personality? Easy going and hard working, in my opinion. Now, this blast wouldn’t work for, say, a law firm. But it works for them because they are in a line of work that is creative and fun.
How do you want the public to describe your brand? Make sure you have a personality that can be defined. Not sure what it is? Let’s grab coffee and we’ll figure it out together.
