Bane Staffing is a second-generation family business that has prided itself on serving the human resources needs of companies across the greater Dayton region for over two decades. Like many small family businesses, marketing has been mostly a do-it-yourself endeavor over the years. But with major plans for growth ahead and a fiercely competitive market awaiting, the time for the company to evolve its marketing approach had arrived.
Bane Staffing reached out to The Ohlmann Group to reinvent their brand, seeking to present Bane Staffing in a more sophisticated, modern, and professional manner, while at the same time not losing the personal feel and human touch that clients love and appreciate.
The Ohlmann Group conducted extensive quantitative and qualitative research to establish a core marketing strategy for the brand. Then, we carefully developed a new, exciting brand identity with a fresh new look and feel. The new Bane colors are bold and differentiate them from their main competitors. Meanwhile, the new Bane logo incorporating arrows and clasping hands merging into an abstract B is bold, yet friendly and approachable, readable, and yet ultimately unique and differentiating.
The Ohlmann Group then brought the promise of the brand to life, with a newly designed website for Bane Staffing. This site is optimized for search, simple to navigate, well organized, and visually appealing. There is helpful information for employers and employees, and the personality of the brand shines through on every page.
“I cannot thank you and your team
enough. It has been so amazing
watching all this come together
and to finally see the finished
project. I couldn’t be happier!”
